Diamonds are a Girls best Friend, but do you know what you are Buying?

August 20, 2012 in Other by JenniBush

Diamonds are rare, precious and eternal. This makes them ideal tokens to represent our loving relationships. If you think about it, one of the most important purchases you will ever make is a diamond engagement ring – not simply because of the cost (!) but due to the fact that it represents your commitment of love to another person. As well as engagement rings, diamonds are becoming increasingly popular in wedding rings, and are also often found adorning brides on their special day.

However, buying diamonds and jewellery – for most of us – is not something we do every day. Naturally, therefore, most of us are not over familiar with the subject.
That said, do we need to be? A diamond is a diamond, right? We only need to worry about the type of jewellery we want whether it be a ring, earrings or pendant?


Like anything else in life, you get what you pay for! There is a vast difference in the beauty (and, therefore, the value) of diamonds, with a number of contributing factors. As a member of the buying public, you don’t necessarily need to be conversant with all of these. However, you should read up on the “4Cs of diamonds”.

The “4Cs” are an internally recognised system of valuing a diamond. It relates to the Cut, Carat, Colour and Clarity. Typically, the better the grade, the higher the value.

Diamond cut refers to the quality of the finished diamond’s cut from its original rough diamond form. When diamonds are mined from the ground, the resemble fragments of a shattered windscreen, and it is the skill of professional diamond cutters that transforms these rough diamonds into the gems that we all know and love. The cut takes into account things like the alignment of the facets, the symmetry and the overall proportion of a diamond.

Carat relates to the weight of the diamond. Not to be confused with the size (although the two go hand in hand with each other). One carat diamonds are the benchmark for many people, but you can expect to pay upwards of £7,500 for a good quality one carat diamond.

Colour relates to the whiteness of a diamond. The best diamonds are colourless, with an increasing yellow tint appearing in the lesser quality diamonds. The best colour is “D”.

Clarity relates to the purity of a diamond. All natural diamonds – with the exception of flawless diamonds – have ‘inclusions’. These are often referred to as nature’s birthmark of a diamond. Inclusions can take the form of tiny black pinpoints, white crystal or feather effects inside the diamond. The best quality diamonds are flawless (no inclusions at all), or VVS1, where a diamond has inclusions but they are only visible under laboratory magnification.

The combination of these “4Cs” determines the value of a diamond. Always look for a diamond that comes with its own independent grading report, as this will tell you all about the stone’s characteristics and which will ultimately help you in determining whether the price you are about to pay is a fair one or not.

The whole shape of diamond retail has been transformed with the advent of the internet. No longer do we need to go to our local high street jeweller and be sold something out of his window. We are now able to do our own self-education from the comfort of our own homes, browse online shops for diamonds and jewellery and make our selection, knowing that we have potentially saved ourselves thousands of pounds.

The best online diamond retailers have 3D product animations, vast inventories of diamonds from around the world and superb education resources. However, what most also offer is free expertise and advice from their in-house diamond specialists. Use this resource, chat things over and pick their brains…… could save you a fortune.
For more information on diamonds and jewellery, you can visit